THE MARKETING LAB.
VOL. 1: Social Media Strategy
Stop Just Posting. Start Marketing.
A hands-on workshop to help small business owners create social media content that reaches the right people and turns attention into potential customers.
SWLA + SETX | Only 25 Seats Per Session
2-Hour Workshop | Lunch Provided
You're Not Leaving With Notes.
You're Leaving With A Plan.
Your audience. Your content strategy. Your customer journey. Your 90-day action plan.
What You'll Build.
1
Your Audience
Get clear on who you're trying to reach, what they care about, and how to make your marketing speak directly to them.
2
Your Content Strategy
Build a foundation for what to post, why you're posting it, and how each piece of content supports your business goals.
3
Your Customer Journey
Map out how someone goes from discovering your business on social media to becoming a paying customer.
4
Your Calls to Action
Learn how to turn attention into action by giving your audience a clear next step beyond liking or following.
5
Your Success Metrics
Identify the numbers that actually matter to your business so you can measure results beyond views and engagement.
6
Your 90-Day Action Plan
Put everything together into a realistic, actionable plan you can start using as soon as you leave.
We're Spreading More Than Good Ideas.
We're getting together to grow our businesses, but why not spread a little holiday cheer while we're at it?
That's why 10% of every Marketing Lab ticket sold will go toward making Christmas a little brighter for local families!
Be Part Of The First Marketing Lab.
We're bringing The Marketing Lab to two markets before the end of 2026.
Two Ways To Get Early Access
1. All In, Reserve Your Seat!
2. Keep Me Posted!
Hi, I'm Sydney.
Your Lab Partner
I've got a bachelor's degree in Marketing, an MBA, and a whole lot of hands-on experience putting both to work.
I got my start interning with local marketing agencies and Visit Lake Charles before stepping into my first full-time role, where I was tasked with building an entire marketing function from the ground up.
I spent my time figuring out who we were trying to reach, understanding how they made buying decisions, rebuilding our presence in the community, and creating marketing strategies that actually supported the business.
That eventually led me into sales management, where the whole puzzle started coming together. I got to see what happened after the marketing worked, the conversations, questions, objections, and decisions that turned interested prospects into customers.
Along the way, I've traveled all over the South learning from some incredible marketing professionals, continuing to build on what I've learned in the classroom and through my own experience.
And I'm not talking about learning how to make a pretty video or keep up with the latest trend. I'm talking about understanding your customers, how they make decisions, and how to build marketing strategies that actually move your business forward.
The more I've learned and put into practice, the more I've wanted to create something that makes that kind of marketing knowledge accessible to the small business owners right here in our community.
That's why I created The Marketing Lab.
I'll bring what I know. You bring your business. Let's get to work.
A Few Things To Know.
Do I need marketing experience?
No! Whether you're just getting started or already posting regularly, we'll work through the strategy behind your content.
Is lunch included?
Yes! Lunch and your Marketing Lab Workbook are included with admission.
What if I reserve a seat and the date doesn't work?
You'll receive the confirmed date, time and venue before the event. If the details don't work for you, you can request a full refund within the specified confirmation window.
How much will tickets be after early access?
Regular admission will be $55. The first 10 paid registrations per location receive the $45 early-bird rate.
Will I leave with a finished content calendar?
You'll leave with a personalized strategy foundation and 90-day action plan, rather than a fully scheduled calendar of posts.